How to Deliver Real Value To Every DISC Style (And Why It’s Your Marketing Superpower)

by | Jun 27, 2025 | Personality Styles

Network Marketing expert Michael Hughes nailed it.

You can post daily, follow every trend, and tick every marketing box… but if your content doesn’t deliver personal value to your audience, if it doesn’t speak to what they care about, it gets lost in the scroll.

That word: value. It’s the stealth ingredient that gets your audience to lean in. But value isn’t generic. It’s personal. With each message and each post, you’re building relationships.

That’s where DISC comes in.

The four personality styles – Direct, Inspiring, Supportive, Cautious – have been my go-to framework for decoding human behaviour and improving every interaction, both online and off.

When you combine value-driven marketing with the powerful behavioural lens of the DISC model, you unlock a marketing advantage that most entrepreneurs, coaches, and consultants never tap into.

Let’s decode how.

Direct Personas see value in Solutions + Results

Direct Personas see value in Solutions + Results

Direct individuals are goal-oriented, decisive, and efficient. They see value in concise, actionable solutions that address their challenges immediately.

What they want: D personas want to win, so help them win.

How to Engage: Share data-driven tips, quick, measurable wins, or proven strategies. Get to the point and highlight results.

Content Examples:

  • “5 Ways to Boost ROI in 10 Minutes”
  • “Streamline Your Sales Funnel with This One Tactic”

Inspiring Personas thrive on Recognition + Excitement

Inspiring Personas thrive on Recognition + Excitement

Inspiring personalities are enthusiastic, social, and motivated by recognition. For them, value is found in content that sparks creativity, fosters collaboration, and celebrates their wins.

What they want: They want to feel connected and seen, so allow them to shine.

How to Engage: It’s all about bold storytelling, interactive content, and asking questions to invite dialogue. I persona lighten up with playful humour, polls, and video challenges.

Content Example:

  • “What’s your biggest marketing win this month? Tell us in the comments below!”

Supportive Personas need Care + Connection

Supportive Personas need Care + Connection

Supportive individuals are empathetic and emotionally intuitive. They find value in authentic connection and helpful, relatable information. They won’t chase trends, but they’ll follow someone they trust.

What they want: S personas want to feel safe, so create that space. Make them feel seen, not sold to.

How to Engage: Share heartfelt stories, offer practical guides, and address their pain points. Always speak with warmth and empathy.

Examples:

  • “How to Avoid Burnout as a Small Business Owner”
  • “We’re Here to Help: 3 Free Tools to Simplify Your Marketing”
  • “You’re Not Alone: Stories of Failures From CEOs”

Cautious Personas depend on Precision + Proof

Cautious Personas depend on Precision + Proof

Cautious personalities are analytical, detail-oriented, and prioritize accuracy. For them, value can only be found where there’s depth, trustworthiness, and a position of expertise.

What they want: They want to trust you, so earn it with clarity.

How to Engage: C personas love evidence‑based content: in-depth guides, case studies, or fact-based insights. Always cite your sources. Also, keep in mind they love structure and organization.

Content Examples:

  • “The Science Behind Effective Email Campaigns”
  • “Why 78% of Businesses Fail at SEO (And How to Fix It)”

Blending the DISC styles: How do you reach them all?

You’re not always writing for just one persona. More often than not, your audience is a mosaic of all four DISC styles. So, how do you keep your content dialled in without diluting your message?

  1. Blend all four formats: To reach every audience, blend quick tactical tips (Direct), interactive storytelling (Inspiring), empathetic tools (Supportive), and data‑rich insights (Cautious).
  2. Be consistent: Regularly share value-packed posts to stay visible and relevant.
  3. Engage authentically: Respond to comments and messages, build real connections, and cement trust.

Put your learning to the test

Ready to speak the language your audience truly listens to? Start with an audit of your last 5 posts:

  • Which DISC style are you speaking to?
  • Are you over-optimizing for one and missing the others?
  • Where can you add more value their way, not yours?

If you’re unsure how to apply DISC to your content or want a second pair of (spy‑trained) eyes on your messaging, you’re welcome to register to one of my workshops here.

I’ll show you exactly where to adjust and how to increase engagement with every persona.

Because when your message matches your audience’s mindset, everything clicks.

JJ Brun, The Retired Spy

JJ Brun is a recognized global authority on human behaviour, communications, and relationship development who served for 20 years in the Canadian Forces in the field of Human Intelligence. JJ has dedicated his life and his business to training thousands of people in the principles of human behaviour and effective communication practices across cultures.

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