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Operative Insights: Human Behaviour and Communication Strategies
Does Our DISC Profile Change Over Time?
During my recent Fundamental DISC Train-The-Trainer Certification, someone asked me, “JJ, can our DISC profile change over time?” It’s a fair question. Life has a way of shaping us. We grow through new experiences, adapt to changing circumstances, and learn what works...
Bridging Cultures and Personalities: What The Culture Map and the DISC Model Teach Us About Global Communication
Communication is Simple, it’s Just not Easy! Teams today stretch across time zones, cultures, and comfort zones. One video call can include three countries, four accents, and five different ideas of what “a good meeting” looks like. In that kind of environment,...
Cracking the Code: How DISC Makes Emotional Intelligence Actually Work
Emotional intelligence. We’ve all heard of it. Most of us nod politely when it comes up in meetings, but what does it really mean in the real world? Let’s be honest. EQ can feel vague. Abstract. Like something out of a leadership textbook that doesn’t quite connect...
You Were Wired for More: Discovering Purpose Through Personality
Recently, I was guided through a reflection framework that really stuck with me. It asked me to consider not just what I do, but how I’m wired… and why that wiring might matter more than I realized. The framework is called SHAPE. It’s often used in faith-based...
DISC For Students: How To Match Personality Styles With School Success
As another school year begins, students everywhere are filling backpacks with textbooks, schedules, and big dreams for the future. Yet, one of the most valuable tools for success can’t be found in any store: self-awareness. When students truly understand themselves,...
How Golf Reveals the DISC Personality Styles (And Why It’s a Game-Changer in Business)
There’s a reason so many business conversations happen on the golf course. Beyond the quiet greens and long walks between holes, golf has a way of revealing character. It tests your focus, your attitude, and your ability to adapt. Just like the DISC model. In my years...
Your Most Productive Decade: Why Your 60s Could Be Your Legacy Years
If you believe success belongs only to the young, think again. The data tells a very different story. The New England Journal of Medicine published a study in 2018, and it reveals that the most productive decade of human life in terms of achievement, impact, and...
How to Deliver Real Value To Every DISC Style (And Why It’s Your Marketing Superpower)
Network Marketing expert Michael Hughes nailed it. You can post daily, follow every trend, and tick every marketing box… but if your content doesn’t deliver personal value to your audience, if it doesn’t speak to what they care about, it gets lost in the scroll. That...
DISC, MBTI, Big Five, and More: Finding the Best Personality Framework for Your Goals
When it comes to understanding ourselves and the people around us, personality frameworks have become a valuable tool across many industries. Whether in leadership, education, coaching, or even personal relationships, knowing how people behave, communicate, and make...
The Road to DISC Certification: Is It Worth It for Coaches, Leaders, and HR Pros?
If you’ve been following my work for a while, then you already know the power of DISC. You’ve seen how understanding human behaviour can shift conversations, unlock trust, and improve the way people work together. Maybe you've even used it with your teams or clients....
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JJ Brun, The Retired Spy
JJ Brun is a globally recognized Human Behaviour and Communication Specialist, who served for 20 years in the Canadian Forces in the field of Human Intelligence. JJ has dedicated his life and his business to training thousands of people in the principles of human behaviour and effective communication practices across cultures.