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Operative Insights: Human Behaviour and Communication Strategies
You Were Wired for More: Discovering Purpose Through Personality
Recently, I was guided through a reflection framework that really stuck with me. It asked me to consider not just what I do, but how I’m wired… and why that wiring might matter more than I realized. The framework is called SHAPE. It’s often used in faith-based...
DISC For Students: How To Match Personality Styles With School Success
As another school year begins, students everywhere are filling backpacks with textbooks, schedules, and big dreams for the future. Yet, one of the most valuable tools for success can’t be found in any store: self-awareness. When students truly understand themselves,...
How Golf Reveals the DISC Personality Styles (And Why It’s a Game-Changer in Business)
There’s a reason so many business conversations happen on the golf course. Beyond the quiet greens and long walks between holes, golf has a way of revealing character. It tests your focus, your attitude, and your ability to adapt. Just like the DISC model. In my years...
Your Most Productive Decade: Why Your 60s Could Be Your Legacy Years
If you believe success belongs only to the young, think again. The data tells a very different story. The New England Journal of Medicine published a study in 2018, and it reveals that the most productive decade of human life in terms of achievement, impact, and...
How to Deliver Real Value To Every DISC Style (And Why It’s Your Marketing Superpower)
Network Marketing expert Michael Hughes nailed it. You can post daily, follow every trend, and tick every marketing box… but if your content doesn’t deliver personal value to your audience, if it doesn’t speak to what they care about, it gets lost in the scroll. That...
DISC, MBTI, Big Five, and More: Finding the Best Personality Framework for Your Goals
When it comes to understanding ourselves and the people around us, personality frameworks have become a valuable tool across many industries. Whether in leadership, education, coaching, or even personal relationships, knowing how people behave, communicate, and make...
The Road to DISC Certification: Is It Worth It for Coaches, Leaders, and HR Pros?
If you’ve been following my work for a while, then you already know the power of DISC. You’ve seen how understanding human behaviour can shift conversations, unlock trust, and improve the way people work together. Maybe you've even used it with your teams or clients....
7 Hidden Roadblocks That Could Derail Your Retirement Plan
Retirement is one of those things that can feel so far away—until suddenly, it’s not. Some people put off thinking about it, assuming they have plenty of time to figure it out. Others focus only on the financial aspect, believing that as long as they save enough,...
Love Languages Meet DISC: Understanding Your Partner on a Deeper Level
Have you ever poured your heart into a thoughtful gift, only to feel like your partner didn’t fully appreciate it? Or maybe you planned a romantic evening, but it didn’t spark the connection you hoped for. It’s not that your efforts didn’t matter - it’s that everyone...
7 Essential Reads to Strengthen Your Workplace Culture in 2025
If you’re reading this article, it’s likely because you’ve recognized there are areas in your organization that need attention, especially as we head into 2025. With the fast-paced shifts in the workplace, now is the perfect time to reassess how your team operates,...
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JJ Brun, The Retired Spy
JJ Brun is a globally recognized Human Behaviour and Communication Specialist, who served for 20 years in the Canadian Forces in the field of Human Intelligence. JJ has dedicated his life and his business to training thousands of people in the principles of human behaviour and effective communication practices across cultures.