Keynote Presentations:
JJ Brun – The Retired Spy In Action
His cover’s blown – Watch JJ in action
This operative has gone rogue. Revealing everything he has come to learn about human behaviour, audiences are wowed by his candor, vigor, and enthusiastic approach to improving how we communicate.
This agent hasn’t been compromised. He’s been unleashed.
JJ Brun
Speaker Reel
Full Presentation
How To Successfully Navigate Hostile Environments Using The “F” Word
Meet JJ Brun…Operative 431
Human Behaviour & Communications Specialist
Better known as The Retired Spy, JJ Brun is a three-time award-winning speaker, international best-selling author, and a recognized bilingual authority on the Four Temperament (DISC) Model of Human Behaviour.
After serving 20 years in the Canadian Armed Forces, 15 of them in the Intelligence Branch, JJ founded DHC Training Solutions in 1999, a training and consulting company where he applies his field-acquired intelligence expertise to help people understand human behaviour and master effective communication practices.
Building on years of real-world experience in decoding human behaviour and mastering discreet communication tactics, JJ prepares, equips, and enables individuals and teams to perform at their best, improve collaboration, and build lasting trust within any organization.
When JJ is deployed on stage, you get more than just a speaker. You receive an operative who has witnessed, executed, and lived it.
Meeting Planners AND Delegates Are Raving!
“JJ was awesome! It was a real eye-opener when he read the room. We have received great feedback from the delegates.”
A. Jeffs, Events Organizer
Association of Municipal Administrators in Nova Scotia (AMANS)
“JJ did an excellent job for us. I was very pleased by the feedback from so many of our attendees who said that he “really” got it and were looking forward to using some of the techniques when they get back to their offices. It was confirmation that there were some real take-aways in that presentation.”
Government Finance Officers Association
“Recently, we were lucky enough to enjoy a keynote address delivered by JJ Brun. The presentation incorporated many personal stories from his time as a spy as well as lessons learned in his personal life, giving the talk added entertainment. All in all, it is difficult to find presenters who can bring entertainment to a presentation that can also be used for personal and professional development – but that is exactly what JJ offered us. Job well done!”
Canadian Well Logging Society
“All the feedback was very enthusiastic concerning the novelty of JJ’s topic and how he made it so relevant to our diverse audience. But almost more important, was our using “The Retired Spy” on our teasers. This was a real attention-getter and a draw for registrations.”
PLR Expo (Property Loss Restoration)
“Our HR leadership day was highlighted by your opening speech about the People Puzzle. You brought a new and refreshing perspective on how we communicate with our people to get “buy-in”. I know that you impacted many in the room because your ideas were referred to several times at other sessions.”
Shared Services Canada
“The session went well, and everyone was impressed with JJ's presentation. JJ was both great as a presenter and went above and beyond in the lead up to the event. I could not have asked for anything more.”
Department of National Defense
Invite JJ to speak on…
JJ’s lively interactive sessions challenge people to examine how they think, feel, and act. Instead of merely coexisting at work, JJ encourages us to celebrate our differences and utilize our diversity for enhanced interpersonal skills and workplace partnerships.
License to GROW
License to Grow is an electrifying keynote experience that blends the intrigue of espionage with the science of human behaviour to unlock growth at every level of your organization. JJ Brun – The Retired Spy, reveals how the same psychological insights used to decode high-stakes human interactions in the field can be applied to decode people in business. With wit, wisdom, and precision, JJ equips audiences to read behaviour, build trust, and communicate with impact. This captivating, James Bond-inspired presentation, first delivered to a standing ovation in Cannes, France, leaves leaders and teams with the confidence and clarity to engage, influence, and perform at the highest level.
Presenting Ideas and Gaining Buy-In
Change doesn’t confuse people; misunderstanding does. In this powerful and interactive keynote, JJ Brun, The Retired Spy, reveals the human intelligence behind how people think, feel, and respond when faced with uncertainty. Drawing on years of decoding behaviour in high-pressure environments, JJ equips audiences with “Operative Insights”, practical behavioural strategies that help leaders interpret human reactions, defuse resistance, and inspire commitment through transition. Attendees leave with a deeper understanding of themselves and others, ensuring no one gets left behind when the pace of change accelerates.
Making Sense of the People Puzzle in Times of Change
Every idea has potential until it meets human resistance. In this engaging, spy-inspired keynote, JJ Brun exposes the hidden behavioural triggers that cause people to reject good ideas and shows how to transform those moments of “no” into powerful “yeses.” Through real-world stories and the proven behaviour-based principles, JJ teaches leaders and teams how to present ideas with precision, influence ethically, and communicate in a way that earns both trust and traction. Audiences walk away ready to connect faster, persuade smarter, and secure genuine buy-in, even from the toughest crowd.
SPEAKER
MEDIA KIT
Bio, Headshots, Introduction
Trusted By
The Retired Spy- JJ’s Official Bio
Better known as “The Retired Spy”, JJ Brun is a Human Behaviour and Communication Specialist who has over 30 years of studying and working within the field of human behaviour.
Speaking to everyone from industry leaders to university students, JJ has helped hundreds of thousands of people learn to relate and communicate more effectively across cultures, in their own businesses and personal lives.
His 15 years of service within the field of Human Intelligence (HUMINT) for the Canadian Armed Forces Intelligence Branch fostered his interest in how people feel, think and act they way they do. Through JJ’s unique application of the Four Temperament (DISC) Model Human Behaviour, JJ provides the secrets to reading people and recognizing what certain behaviour indicates and how to interpret and respond to that information.
In a world where everyone communicates, and very few connect, JJ has dedicated his life and his business to learning the principles of human behaviour and effective communication practices across cultures.
Audiences LOVE The Retired Spy!
"From tactical plans to hybrid salesketing, JJ left Vygon IDS equipped and inspired. But above all, we left united. “The world is not enough… but together, we are.” Thank you for the trust, the smiles, and the unforgettable moments JJ."
Thomas Walter, Attendee – License to GROW
Vygon Chief Corporate Officer (CCO) & Head of International Sales
"Loved the presentation ... JJ was entertaining and engaging. He had us all up and out of our seats to demonstrate, really show, the differences in behavioural tendencies and how they can influence/improve interpersonal skills and communication."
D. Steele PMP, Attendee
Solving The People Puzzle Workshop
“This workshop was one of the best I had attended this year at AUMA. I did have a great conversation with JJ after the session was over [and] I would recommend him to any organization.”
K. Moore, Attendee
Town of Didsbury
Book JJ For Your Next Event!
Get The Retired Spy in action for you. Reach out to us to inquire about booking and availability.
MEDIA KIT
Bio, Headshots, Introduction