Meet Our Team

The Retired Spy Operatives

JJ Brun

Chief Operative

JJ Brun – Operative 431 – is a renowned Human Behaviour and Communication Specialist. JJ is a veteran who, for 20 years, worked in the Intelligence Branch of the Canadian Armed Forces. As a seasoned Intelligence Officer, he’s well-acquainted with the demands of operating in high-stakes environments and has gained profound knowledge of human behaviour under intense pressure.

JJ has also undergone 30 years of behavioural training, allowing him to be an expert in interpersonal communication and human behaviour analysis. Drawing from a wealth of expertise gained through years of training and observation, he imparts his knowledge to people seeking to thrive in their industry.

As a DISC Trainer of Trainers, JJ’s mission is to help people maximize the potential of analyzing human conduct to create healthy and meaningful relationships. His exclusive training programs comprehensively analyze communication techniques, empowering individuals to enhance authentic relationships that promote trust, innovation, and productivity.

David Mercer

Business Development Operative

Born in Toronto, David Mercer enrolled in the Royal Canadian Navy Reserve as a Naval Warfare Officer while attending university. In 2002, he completed Human Intelligence (HUMINT) training at the Defence Intelligence and Security Centre in England and qualified as an Intelligence Officer. In 2007 he was promoted to his current rank of Commander. He has more than 25 years of Intelligence experience including two HUMINT deployments to Afghanistan, two HUMINT deployments to Bosnia-Herzegovina, as well as various senior strategic positions within National Defence Headquarters.

David holds a Bachelor’s Degree in Political Science from Queen’s University, and a Master’s Degree from the Royal Military College of Canada. His Master’s thesis, A Critical Examination of Personality Behaviour Models as Effective Leadership Tools in the Canadian Armed Forces, is available upon request.

David has completed both the Advanced Certified Human Behavioral Consultant Program, and Interview, Debriefing, and Elicitation Training. Utilizing his unique combination of academic studies and real-world experience, he provides instruction and training in communication, leadership, and team building, through coaching, mentorship, and corporate facilitation.

Geneviève Rochon

Marketing and Communications Operative

Geneviève is a website strategist, conversion copywriter, and design nerd in one. With over 15 years of experience, Genevieve has worked with countless coaches, speakers, and DISC practitioners to build websites and marketing plans that do more than look good — they attract the right clients and deliver real results.

Her background includes everything from planning events for the Prime Minister of Canada to managing complex digital projects with ease.

She brings the same level of precision, strategy, and creativity to The Retired Spy. Her approach blends smart marketing strategy, clear messaging, and clean design to create marketing and communication that works.

Caroline Rochon

Training Operative

Operative Rochon is a bilingual International Speaker, Transformational Trainer mentored by Jack Canfield (co-author of the Chicken Soup for the Soul® Series and the Success Principles™), a DISC Certified Human Behaviour Consultant and Trainer, and a Certified Premiere Partner with Appreciation at Work™ (The 5 Languages of Appreciation in the Workplace).

This Operative creates an engaged workplace culture with her keen ability to get people together to communicate effectively, share authentically, and create a bond that gets everyone to work towards a common vision and goals.

This TEDx Speaker is also a multifaceted personality as a television and radio columnist, author and content writer. Let yourself or your team be transformed by Caroline’s passion and authenticity!

FREE GUIDE

WHAT IS DISC?

Have you ever said the same thing to two people and received two totally different reactions? There is a simple key to understand how people communicate: The DISC Model of Human Behavior!

In this free guide, we dive into the DISC personality framework and how it can help you understand yourself and others. Learn how to communicate effectively, build stronger relationships, and finally stop those head-scratching moments.

Choose your language

FREE WEBINAR: Cracking The Client Code: How Sales Pros Can Win More Deals - July 16

X